我们的故事

About us

Our Story

滚动鼠标

  • Introduction of Purple Sweet Potato Industry

    Fujian Purple Sweet Potato Biological Co., Ltd. is a modern private joint-stock enterprise focusing on the deep research, production and sales of sweet potato as raw materials.
    The production base of the company is located in Liancheng County, Fujian Province, which is known as the hometown of sweet potato. The surrounding environment is superior and the climate is suitable. It has the national AAAA scenic area Guan Zhai mountain.
    The base covers an area of 71,369 square meters and a construction area of 92,699 square meters. It has 15 hectares high-quality sweet potato seedling cultivation base and 700 hectares pollution-free sweet potato cultivation base.
    More than 500 employees are currently working to provide consumers with natural and healthy sweet potato products. As the leader of the sweet potato industry, the company has always regarded "healthy sweet potato life" as the business concept. We should adhere to the sweet potato rich in many kinds of nutrition, and make food in the form of various creative forms to the masses of the people, and let the healthy sweet potato food enter the families of thousands of families.
    Let the masses taste delicious food and enjoy health at the same time, become an advocate of sweet potato culture and a practitioner of sweet potato life.

  • Brand story

    Purple sweet potato industry is not only a maker of sweet potato products, but also a disseminator of sweet potato culture and an advocate of sweet potato lifestyle. In the era of relatively scarce material life, sweet potato has played an important role in solving the problem of food and clothing for human beings because of its high yield and wide suitable planting area.
    In modern society, with the continuous improvement of people's living standards, the great abundance of material life leads to the general overnutrition. The unhealthy way of life makes people deeply affected by various diseases.
    Because of its important role in anti-cancer, anti fatigue, anti aging and cleaning the intestinal tract, the value of sweet potato has been redefined, and it has been paid much attention to by the people seeking health.
    Purple sweet potato industry, adhering to the "healthy sweet potato life" concept, focus on the research and development, production and sales of sweet potato food, based on the Internet technology, starting from the source, the comprehensive construction of sweet potato product chain of industry, To provide consumers with safe and healthy sweet potato foods, become a disseminator of sweet potato culture and an advocate of sweet potato lifestyle.

  • Brand positioning

    The purple sweet potato industry regards "building the first brand of Chinese sweet potato products" as its strategic position, and is committed to the construction of innovative enterprises. The management team of the company is mostly composed of people who have been engaged in the food industry for more than ten years, and have a profound understanding and vision of the leisure food industry. The management team has strong awareness of brand awareness, rich marketing experience and proficient production technology, providing strong intellectual support for the sustainable development of the company, laying a solid foundation for the brand vision.

  • Production chain

    Purple sweet potato industry relies on the uniqueness of the quality resources of "the hometown of red sweet potato", has its own planting base, selects the quality original ecological materials, and makes the healthy sweet potato food carefully.

    1. purple sweet potato industry has 15 hectares of high quality potato seedling cultivation base, 700 hectares of harmless sweet potato planting base, which ensures the yield of sweet potato seed steadily, and the rate of raw material is more than 80%. The enterprise takes root local market, and the cooperative relationship with sweet potato farmers is stable, which greatly reduces the purchase cost of raw materials.

    2. The purple sweet potato industry, while continuing the traditional sweet potato industry, engaged in deep cooperation with the domestic research institute, hired experts from the well-known agricultural university to serve as the consultant of the new product research and development department, provided professional technical guidance for new product research、development and promotion, accelerated the research and development of talent reserves, It also signed a contract with Longyan Institute of Agricultural Sciences to carry out in-depth cooperation between production, teaching and research, and accelerate the research and marketing of new sweet potato varieties. In just a few years, purple sweet potato industry has nine patents, including seven new practical technology patents and two invention patents.

    3. purple sweet potato industry introduces international advanced equipment and Taiwan production technology. At present, the enterprises have 5 production lines of dried sweet potato, all of which adopt advanced international steam balance dehydration technology, 3 strips of low temperature vacuum fried sweet potato production line, 10 lines of fructose and fruit cake production line, 3 sweet potato production lines, 100 tons of processed sweet potatoes in daily processing, and 40 tons of daily finished products. It is expected that by August 2014, the company's capacity for 7 hectares and building area of more than 90000 square meters will be greatly improved. At that time, the company is expected to become the largest local manufacturer of local dried fruit and even the largest producer of the production of food products in the country.

    4. After years of operation and accumulation, purple sweet potato industry has established a diversified sales network and good after-sales service system, and has formed a production chain from source to product traceability. This strong traceability system, on the modern logistics network express, for the original material supply of purple sweet potato industry, product research and development, product processing, product packaging, product storage, product transportation and other security protection

  • Strategic layout

    Purple sweet potato industry owns many famous brands such as StarPie, Purple Tiger, DeLiJia, LeDi, Sweet Potato story and so on.
    Purple sweet potato industry, always adhering to the "healthy sweet potato life" concept, focusing on research and development, production and marketing of sweet potato food, based on network technology,
    Starting from the source, the health industry chain of sweet potato products is set up to provide consumers with safe and healthy sweet potato food, and it has become a propagator of sweet potato culture and an advocate of the life style of sweet potato.